is a stand-alone piece of thought capital that can be shared externally

A 'Best in Class' thought leadership piece incorporates four quality components:

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A white paper is at the core, and then repurposed across marketing channels.

Third party partners help build credibility and share of voice.

 

Thought leadership plays a critical role in B2B consideration and buying decisions of our clients

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A white paper report is at the core, repurposed for various channels